Towards a Revitalization Program for the Iloilo Central Business District CBD
Introduction
The idea of revitalizing the Iloilo City CBD gained momentum when in October 1998, the Department of Tourism (DOT) and the Canadian Urban Institute (CUI) sponsored a cultural heritage tourism workshop to introduce and discuss the possible adoption of the concept of cultural and heritage tourism in Iloilo City.
Attended by individuals from local and national government agencies, cultural institutions, universities, tourism-related businesses, and concerned citizens, the workshop identified local cultural and historical resources, and determined how best these can be marketed locally, nationally and internationally. Based upon the recommendations of the workshop and the increased interest for cultural and heritage tourism, the Iloilo City Government enacted in April 2000 Ordinance No. 00-054, otherwise known as the Local Cultural Heritage Conservation Ordinance (see Annex A). This created the Iloilo City Cultural Heritage Conservation Council (ICCHCC) which is composed of individuals from the arts and culture community, and charged with the responsibility over the city’s cultural heritage conservation and promotion.








