Integrated Tourism Action Plan (MIG 01) List of Deliverables

Deliverable 1: MIG Integrated Tourism Strategy

EXECUTIVE SUMMARY

1. INTRODUCTION

1.1 Background
1.2 Overview of MIGEDC
1.3 Overview of Project Activities (Based on Workplan) / Methodology

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2.0 SITUATION ASSESSMENT

2.1 Overview of the Study Are (Metro Iloilo-Guimaras)
2.1.1 Geography
2.1.2 Natural Resources
2.1.3 Climate
2.1.4 Economic Activities
2.2 Tourism Resources of Metro Iloilo and Guimaras
2.2.1 Metro Iloilo
2.2.2 Guimaras
2.2.3 Tourism-related Infrastructure
2.3 Current Situation of Tourism in MIG
2.3.1 Visitor Arrivals to the MIG
2.3.2 Visitor Profiles and Perceptions of the MIG (Result of Exit Survey
2.3.3 Current Performance of the MIG Accommodation Sector
2.3.4 Economic Impact of Tourism in MIG area
2.3.5 Social Dimensions of Tourism in MIG Area
2.3.6 Environmental Impact of Tourism in the MIG Area
2.3.7 Heritage Conservation
2.3.8 Human Resources
2.3.9 Institutional Arrangements for Tourism in the MIG
2.4 Analysis
2.4.1 Site Analysis and Tourism Circuits
2.4.2 Benchmarking MIG Tourism
2.4.3 SWOT Analysis
2.4.4 Conclusion

3.0 THE MIG TOURISM STRATEGY

3.1 Context
3.1.1 Mission and Vision Statements for MIG Tourism
3.1.2 Goals and Objectives
3.1.3 Targets
3.2 Tourism Policy
3.3 The Strategy
3.3.1 Tourism Development

· Positioning Strategy (Framework/approach to developing MIG Tourism
· Marketing
· Tourism Product Development
· Infrastructure
· Heritage Conservation
· Managing the Negative Social Impacts of Tourism
· Environmental Management for Tourism

3.3.2 Institutional and Human Resource Development

· Presentation and short discussion of the Capability –Building Framework
· Human Resource Development and Institutional Capacity-Building Strategy

3.3.3 Implementation Strategy

· Approach to Implementation (partnership-based, stakeholder-driven)
· Implementation Plan
· Building Price of Place
· Investment Promotions Plan

4.0 Implementation (Summary of Action Plan)

5.0 Monitoring and Evaluation (Balanced Scorecard)

APPENDICES

Deliverable 2. MIG Integrated Tourism Action Plan

EXECUTIVE SUMMARY

1.0 INTRODUCTION

1.1 Background of the PoA
1.2 Overview of MIGEDC
2.0 STRATEGIC CONTEXT
2.1 Goals ad Objectives of the Strategy
2.2 The Overall Strategic Framework of MIG Tourism
2.3 Strategic Plans
· Marketing
· Product Development
· Infrastructure
· Heritage Conservation
· Managing the Negative Social Impacts of Tourism
· Environmental Management for Tourism
· Human Resource Development and Institutional Capacity-building
· Implementation Plan
· Building Pride of Place
· Investment Promotions

3.0 ACTION PLAN

Deliverable 4. Documentation Report on Tourism Information Center

1.0 INTRODUCTION

1.1 Background of the PoA
1.1.1 Overview of the MIG 01 Project
1.1.2 Overview of the TIC Component Of PoA
1.2 Objectives of the Information Center Component (from TOR)
1.3 Sub-components
1.3.1 Physical Visitor Information Center
1.3.2 MIG Tourism Website

2.0 PREAPARATION AND PLANNING

2.1 Planning and Consultative Process for the TIC (Including Website)
2.2 Workplan and Budgets

3. INPUTS AND ACTVITIES

3.1 Tourism Information Center
3.1.1. Electronic Kiosk
3.1.2 Tourism Brochure
3.1.3 Tourism Officer Computer Systems
3.2 Metro Iloilo-Guimaras Tourism Website
3.2.1 Design and Planning
3.2.2 Data collection
3.2.3 Pre-launch activities
3.2.4 Launching of website
4.0 CONCLUSSIONS
4.1 Final Outputs
4.2 Lessons Learned
4.2.1 Tourism Information Center Sub-component
4.2.2 Tourism Website
4.3 Next Steps

APPENDICES

Deliverables 5: Capacity Development Activities for MIG 01 PoA

1. INTRODUCTION

1.1 Background of the PoA
1.2 Overview of the Capacity Development Activities as Deliverable Component of PoA

2.0 CAPACITU-BUILDING FRAMEWORK

2.1 Methodology
2.2 The Capacity-building Framework for the MIG Tourism Sector

3.0 SUMMARY OF CAPACITY DEVELOPMENT ACTIVITIES

3.1 Overview of raining Methodology and Approach to Training
3.2 Schedule and Description of Workshops
3.2 Summary of profile of participants
4.0 CONCLUSSIONS
4.1 Lessons Learned
4.2 Next Steps

APPENDICES

1. Documentation Report for Each Workshop to include:

1. Training design and program
2. Training materials-handouts, presentation
3. Outputs
4. Pictures
5. Highlights
6. Resume of Resource Persons/Facilitators
7. Directory of participants
8. Evaluation Results

2. 3-Year Capacity-building Action Plan for MIG Tourism

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