Revised Draft Final Report: MIG Integrated Tourism Strategy
EXECUTIVE SUMMARY
1. INTRODUCTION
Metro Iloilo-Guimaras is located in the southeastern corner of Panay Island and comprises a total land area of 988.67 sq. km. The region – which includes Iloilo City; the municipalities of Leganes, Oton, Pavia, San Miguel, and Sta. Barbara; and the Province of Guimaras – has a total population of 807,444 residents[1]. In 2007, the Metro Iloilo-Guimaras Economic Development Council (MIGEDC) received a Package of Assistance (PoA), under the Philippines-Australia Local Governance Development Program (LGDP) to prepare an Integrated Tourism Strategy and Action Plan for the Metro Iloilo-Guimaras region.
The main Goal of the PoA is:
To develop the tourism sector in the MIG region to deliver local economic benefits to the participating LGUs.
In this context, the main Outcome of the project is expected to be:
Greater cooperation among local tourism sector stakeholders through better integration of activities and provision of supporting infrastructure, skills, and expertise, and the development of local tourism products and services to meet the needs of potential tourist markets.
This report presents the proposed Tourism Strategy for Metro Iloilo-Guimaras that resulted from the PoA. The associated Tourism Action Plan is discussed briefly in this document. However the full Action Plan is contained in a separate volume.
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